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Twitter is an excellent platform for businesses and individuals to connect with their audience and grow their brand. However, many Twitter users struggle with growing their following, mainly because they post generic and non-actionable content, also known as familiarity tweets. To ensure Twitter growth, a more effective strategy should be employed. This strategy involves three types of tweets: familiarity, personality, and value tweets.
Familiarity tweets are the ones that push out volume and are mainly used to build a presence on the platform. They usually consist of platitudes and broad generic advice and do not perform well due to their non-actionable nature. However, they are essential in building a Twitter presence.
Personality tweets are unique and authentic, making them an excellent way to leverage growth on Twitter. Sharing personal stories, failures, frustrations, and mental struggles differentiates one from the crowd, and people will resonate with the content, connect with the user on a deeper level, and want to follow them.
Value tweets are tweets that educate people and provide actionable advice. By establishing competence and authority, people follow and stay updated with the user’s content, making the personal brand monetizable. Value tweets make people see the user as an authority figure they trust and have no problem buying from.
It is best to aim for three to five tweets per day on days that one is not posting a thread. One value tweet and one personality tweet should be prioritized, while familiarity tweets can fill out the rest of the volume. Threads can be used to provide more value and personality in a single post than tweets do, making them a great way for audiences to get to know users deeply and for the users to educate audiences on a larger scale. Story threads are easier to write since the information is already in one’s head, while actionable threads can be a pain to put together.
In conclusion, for effective Twitter growth, users should focus on posting value and personality tweets rather than familiarity tweets. Additionally, they should aim to provide value to their audience by educating them and providing actionable advice. Finally, they should leverage threads to give their audience more value and personality in a single post.
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